Physics Alumni Tracer Program Holds Career Talk on Interview Strategies and Personal Branding

Makassar, October 19, 2025 — As part of its ongoing effort to support graduates in preparing for the professional world, the Department of Physics, Universitas Hasanuddin, through its Physics Alumni Tracer Program, organized a career orientation and alumni outreach session with the theme:
“Interview Strategies and Understanding Personal Branding.”

The event took place on Sunday, October 19, 2025, from 09:00 AM to 1:00 PM, at the Physics Department Seminar Room. The session featured Dr. Lukman Setiawan, Chairman of the Physics Alumni Association (IKA Fisika Unhas), who also serves as an active professional in education and human resource development.

In his presentation, Dr. Lukman shared a variety of effective strategies for job interviews, including how to create a strong first impression, manage verbal and non-verbal communication, and respond confidently to challenging interview questions.
He also emphasized the importance of personal branding as a crucial asset for new graduates — the ability to present a consistent, credible, and authentic professional identity.

“Personal branding is not just about how others see us; it’s about building trust through our values, competence, and consistency,” said Dr. Lukman.

The event received an enthusiastic response from students and recent graduates of the Department of Physics. The interactive Q&A session allowed participants to share experiences and discuss the challenges of entering today’s competitive job market.

Through this activity, the Department of Physics aims to strengthen the connection between alumni and the department, while providing practical insights and career preparation for students as they transition into professional life.