1. To produce professional graduates with superior competencies in the planning, production, distribution, and evaluation of digital communication content based on the latest technology.
2. To equip students with applied skills in digital communication strategy, digital media production, digital platform management, media analytics, and the use of artificial intelligence in the modern communication ecosystem.
3. To produce graduates who are adaptable to developments in the digital industry, creative, and innovative, and able to meet the needs of the business and industrial world (DUDI) in the technology-based communications sector.
4. To develop practice-based and industry-based vocational education through project-based learning, teaching factories, industrial internships, and strategic collaborations with professional partners.
5. To produce applied works, innovations, and digital communication solutions that contribute to community development, the creative industry, and national digital transformation.
6. Cultivate a digital entrepreneurial spirit so that graduates are able to create independent business opportunities in the digital communications and creative industries.
7. Build a professional, integrated, and globally oriented academic culture in implementing the tridharma of vocational higher education.
1. Implementation of an Outcome-Based Education (OBE) curriculum aligned with the needs of the digital communications industry.
2. Achieving graduates with competencies in the following areas:
* Digital Content Creation
* Digital Public Relations
* Social Media Strategy
* Data Analytics for Communication
* Multimedia Production
* Digital Branding and Marketing Communication
3. A minimum of 80% of graduates are absorbed into the workforce, entrepreneurship, or further study within a maximum of 12 months of graduation.
4. A minimum of 70% of courses implement project-based learning and industry case studies.
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