TikTok Shop by Tokopedia Visits the Faculty of Vocational Studies, Opening Internship and Live Streaming Training Opportunities for Students

Makassar — The Faculty of Vocational Studies continues to create collaborative opportunities for students through a socialization event introducing partnership programs with TikTok Shop x Tokopedia. Representatives from TikTok Shop x Tokopedia attended the event to present various internship opportunities, training programs, and digital skill development initiatives that are increasingly relevant in today’s workforce.

This socialization session marks an important step in strengthening the connection between higher education and the digital industry. Through the program, students were introduced to a range of opportunities designed to enhance their readiness for professional careers, particularly in live streaming, affiliate marketing, content production, product sales, and digital performance management.

The presence of TikTok Shop x Tokopedia provided students with firsthand insights into current industry demands. Beyond discussing career opportunities, the session highlighted the importance of mastering essential competencies within the digital ecosystem, including content creativity, product sales strategies, traffic generation, affiliate management, data analysis, content compliance, communication skills, and professionalism.

The Dean of the Faculty of Vocational Studies, Prof. Dr. Ir. Muh. Restu, MP, emphasized that the event serves as an important opportunity for students to broaden their perspectives and strengthen practical skills that align with industry developments.

"We warmly welcome TikTok Shop x Tokopedia to the Faculty of Vocational Studies. Programs like this are highly valuable because students need more than theoretical knowledge—they also need real-world experiences that reflect the demands of today's workforce. We hope this initiative will expand students' horizons, enhance their skills, and serve as a bridge to better prepare them for careers in the digital economy," said Prof. Dr. Ir. Muh. Restu, MP.

The socialization event also formed part of a broader series leading up to the Live Streaming Certification Program, held from June 2–5, 2026. The program was designed as a four-day practical training experience, enabling students to learn directly about live streaming operations, from building audience engagement and developing product promotion strategies to understanding how to drive sales conversions through digital platforms.

Through this program, students not only gained new knowledge but also experienced firsthand the working environment of the live commerce industry. This aligns with the demands of the digital era, which require university graduates to be adaptable, creative, communicative, and capable of identifying opportunities amid rapid technological change.

The collaboration between the Faculty of Vocational Studies and TikTok Shop x Tokopedia is expected to provide students with meaningful professional experiences. In addition to opening internship opportunities, the initiative encourages students to develop confidence in applying digital skills that can support their future careers.

Through this socialization and training program, the Faculty of Vocational Studies reaffirms its commitment to delivering an education that extends beyond the classroom and remains closely connected to industry needs. Students are encouraged to take full advantage of this opportunity as a platform for learning, hands-on practice, and a stepping stone toward building impactful careers in the digital world.