Ideas Become Works: From Classroom to Field, Hasanuddin University's BMKT Students Showcase Innovation at the Faculty of Cultural Sciences' Anniversary Entrepreneurship Exhibition

Makassar, December 7, 2025 — Students of the Mandarin Language and Chinese Culture (BMKT) Study Program at Hasanuddin University showcased various innovative products at the Entrepreneurship Exhibition, part of the Faculty of Cultural Sciences' 65th Anniversary celebrations. This activity was the output of the Entrepreneurship Course, led by two lecturers, Mr. Fajar Siddiq and Mr. Khairil Anwar.

Ten student groups participated in the exhibition, each presenting a product based on a business plan previously formulated in the form of an entrepreneurial proposal. The products on display covered a variety of categories, including snacks, processed beverages, handicrafts, Chinese culture-themed merchandise, and other creative products reflecting the interests and creativity of the BMKT students.

The exhibition, held in the courtyard of the Faculty of Cultural Sciences at Hasanuddin University, attracted the attention of Dies Natalis visitors, including lecturers, students, and guests attending the Fun Walk and study program exhibition. Each group not only exhibited their products but also directly sold them, explaining their business concepts, marketing strategies, and added value to visitors.

This activity provided a platform for students to hone their entrepreneurial skills, from planning and production to marketing, to direct communication with consumers. The lecturers, Mr. Fajar Siddiq and Mr. Khairil Anwar, stated that the exhibition was an important form of practical learning in developing students' entrepreneurial spirit, while also preparing them to compete and innovate in the workplace.

By participating in this exhibition, BMKT students not only demonstrated their creativity but also contributed to the celebration of FIB's 65th anniversary. This activity is expected to inspire them to develop more professional products in the future and foster an entrepreneurial spirit within the Mandarin Language and Chinese Culture Study Program.